How Disney delivers magical experiences
Stephen WhitesideWarc
Trips to Walt Disney World and Disneyland are typically associated with fun, spontaneity and magic – but delivering such an immersive experience relies on almost unrelenting dedication behind the scenes.
"At Disney, we have a fundamental philosophy, and that is we try to over-manage every aspect of our business, whether it be in our theme parks, whether it be in our movie studies, or any other part of our business that we have," Jeff James, general manager of Disney Institute – the entertainment giant's business development arm – said at BRITE '14,...